Change that is successful and actually changes behaviour is preferable. It is surprisingly easy to look at cultural behaviour, find something that should be changed and pick a method of change that has no hope of success. "But they should just <insert whatever you want here>" does not work if they just won't <whatever>. From one perspective things seem clear, but from the perspective of the people involved it may be far from clear.
I've seen well meaning foreign expats set back improvements in their work place by galvanising the opinion of all the locals against them -- even the people who were meant to be helped by the change. You need to tread exceptionally carefully, take your wins where you can take them and wait for another day when you can not win. It's incredibly frustrating when people ignore this truth and destroy huge amounts of work progressing forward.
Edit: missing "not"