>We repeat, do not ever say “velcro shoes” (or “velcro wallet” or “velcro gloves”). Ever.

This whole thing is... I can't help but laugh. It almost seems like the company is really insecure. Do they really think that their brand is going to be harmed if some kid is excited about their "Veclro shoes"? I somehow doubt it, but obviously I could be wrong.

I wonder where Velcro would be, if not for the free marketing of being a household name.