In fact, I would say this is one of the most common spectrum auction format right now, used throughout the world, the other swapping in a combinatorial for step 2. (The FCC doesn't run this style due to the size of the US, among other factors).
I think it is used for advertising slots, and airline gates, but could be used for logistics brokerages, or unit rentals in skyscrapers.
The wiki article on combinatorial auctions provides examples.
>Simple combinatorial auctions have been used for many years in estate auctions, where a common procedure is to accept bids for packages of items. They have been used recently for truckload transportation, bus routes, industrial procurement, and in the allocation of radio spectrum for wireless communications. In recent years, procurement teams have applied reverse combinatorial auctions in the procurement of goods and services.
>Combinatorial auctions were first proposed by Rassenti, Smith, and Bulfin (1982), for the allocation of airport landing slots.
In a traditional one-round sealed first price auction, you're trying to guess what everybody else is bidding and bid a penny more. It's incredibly difficult for a buyer to accurately predict that, it leads to bubbles and crashes disconnected from the sold item value since it barely accounts for anything in the reasoning, but it's easy to resolve.
With a second price auction, the buyer only need to know its true price for self, and bid that, which is actually a lot more simple, and allows to bid depending on the actual provided value of items, making sure the prices don't err too far away from the value.
So, it's actually very practical for one turn auctions, which in turn are very practical when you don't want to spend the time to run a multi turn auction with progressive bids.
Since this isn't really feasible in practice, VCG isn't used even in settings, where the complexity of the mechanism would be warranted. (Think cellular frequency auctions, where CCAs or SMRAs are used.)
With exchanges going back to first price, I think the barrier to entry will be a lot higher for new players. It's a sad state of affair that second price auction was ruined by fraudulent clearers, where the second price for your bid was always your bid minus 1 cent...
I attended a conference given by the ex scientific director of Criteo demonstrating that mathematically, if players clear bids honestly, second price auction is the only economically viable choice in the long term. It was quite convincing. But the hypothese didn't hold up I suppose.
[1]: https://www.blog.google/products/admanager/simplifying-progr...
The display ads auction (formerly DoubleClick Ad Exchange, now Google Ad Manager) has always been separate, and it used to use an Optional Second Price (OSP) auction[1]. It's transitioning to a first-price auction for the reasons mentioned in the blog post you linked to. As stated in the blog post: "This change will have no impact on auctions for ads on Google Search, AdSense for Search, YouTube, and other Google properties".
[1] https://en.wikipedia.org/wiki/Generalized_second-price_aucti...
Say I am looking for a contractor to renovate my house. I don't know the actual cost or the skill of any of the contractors who are applying for the job.
Is it best to say, whoever will give me the lowest price is the person I will choose, and I will pay them the second-lowest price?
The biggest issue here is that when selling a product, every potential buyer will get the same product. However, when buying a service, not every provider will necessarily provide the exact same service.
1 knows exactly how difficult it will be.
2 charge that cost for how difficult it will be.
3. Maybe avoid having anyone get the winners curse.
So I was wondering if this reverse auction would do that?
A) knowing that in this auction, optimal play is bidding actual value
B) All contractors need to be confident all other contractors know this. Because one contractor that doesn't, who underbids, will win the auction but suffer the winners curse.
It should be noted that, in auction theory, even a normal first-price auction should not suffer the winners curse. Because it is still irrational to make a bid that will lead to a loss. As such, maybe auction theory isn't the place to look for a solution to this problem.
It enforces truthful bidding and is revenue optimal. How is it needlessly complex?
Not saying this would be useful for communication between computers, but coming from CS degree, I have the intuition it could have some use cases.
I ask because the only case I can think of this providing any value, it would be too complex. The example would be splitting up the assets after a divorce, where each spouse bids on the parts of the estate. A VCG auction may be more accurate, but what couple or lawyer would agree to use this system? It's too complex.
That being said... GSP on one item is VCG, no?