It's called a framework for making an educated decision. Perhaps I should have said 'on your way to optimal health' as one of the largest and most controllable things in our lives is what we eat.
As for 'modernism', I fail to see how knowing exactly what our body is adapted and designed to process is not useful information. Knowing this, which is the basis for knowing exactly what is optimal, you can then make a decision if that whey protein powder is good or bad for you...if creatine powder is good or bad for you...if sugar is good or bad for you...
Also, I don't think ANYONE would argue that diet is the only thing that plays into health issues. Modern medicine is fantastic and has done wonderful things for our lives, but it has failed in the past 20 or so years to provide us the optimal food paradigm.
Just an FYI, I eat this way, my family eats this way...my wife is a doctor..I have gotten PRP (platelet rich plasma) on my achilles (modern medicine...actually, pretty bleeding edge medicine) and we used modern methods for child birth (decreased mortality rate in child birth). Eating as we are intended to eat, and more importantly, knowing what we are intended to eat, in no way eschews modern medicine...please don't create a false dichotomy.