In fact there are several wikipedia clones out there which just duplicate content, with ads inbetween.
http://wikimediafoundation.org/wiki/Press_releases/Wikimedia...
When the FTC issues a ruling that looks almost exactly the same, everyone lauds them for their forward thinking stance.
Can you explain what, exactly, you thought was so horrible about what Google and Verizon did?
Note that the FTC ruling that they have been lauded for made the exact same compromise, for very similar reasons. What I'm really curious about is the disparity between how they are treated for their respective actions.
Furthermore Google didn't entirely leave wireless unprotected. They lost their 2008 bid for a bunch of wireless spectrum, but got a use restriction applied to Verizon that forces Verizon to respect net neutrality for that bandwidth. So there will be mobile internet services that follow net neutrality.
The FTC is a regulatory body - Google is a corporation. There's a difference in motivation.
In short they were attempting to make it easier for the FTC to do exactly what it did.
I'd don't think it's possible to view Google purely in terms of 'don't be evil'. 'Don't be evil' is a part of a marketing campaign.
This allows Wikipedia to be truly free.
However, in reply to your question: In many (I'd argue most) cases, people have a price. Hell, I'd bet that with enough billions you could bribe a hell of a lot of married couples to split up, yet alone someone to abandon their community spirit and sell a volunteer-run organisation.
(Second paraphrase doesn't, however, top the first.)