Confession: I am Facebook Login Scum
whattofix.com
whattofix.com
Secondly, it would have been a bit more interesting to actually post the results, and not just the site.
Thirdly, why would people living in urban areas be less literate than people from rural areas? Usually, people from urban areas are better educated than people from rural areas.
Fourthly, if you are targeting people who cannot read well, why is there so much (pretty high-level comprehension level) text on your pages?
I don't see how that can be. Trademark isn't like copyright and patent law. The latter are intended to protect the owner of the IP. But trademark was is different: it's intended to protect the consumer.
Thus, one may be found to violate tm law if they're creating confusion in the mind of the consumer, leading or allowing them to believe that they're using Facebook (or buying a real iPod, etc).
If Mr. Markham's site simply provides help for users trying to figure out Facebook's site, while making it clear that it is not, itself, Facebook (and he does say, at the top of the page in a red font, "this is a fan site and is in no way associated with facebook"), then he's got no problem.
It's not against the law to employ someone else's trademark. It's obviously legal to say that your product is "compatible with Microsoft Windows", and it's perfectly fine to publish a book "Adobe Photoshop for Dummies". This site is analogous to that.
Hmmmm .... Certainly the high end (in education) of the population will be better educated in urban areas. And I imagine that will make the average better for urban areas.
On the other hand, virtually everyone living in a rural area is going to be an independent businessperson, in some sense, thus establishing a minimum baseline requirement for literacy. In a city, one can be a cog in a huge machine, leaving the reading for someone else.
So while I would expect the literacy highs to be higher in a city, I would also expect the lows to be lower.
But what about some data? I did a few quick searches, but urban vs. rural literacy data for the U.S. seems to be a bit hard to come by. I did find this map showing illiteracy rates for Texas.
http://www-tcall.tamu.edu/docs/09illitmap.html
The main trend the map shows, is for illiteracy to increase to the south & west. However, there is a big blob of illiteracy around Houston. On the other hand, there is not really any significant blob for the Dallas area. Go figure.
More data would be appreciated, if anyone can find it.
As someone who grew up in a rural area, I can assure you that this is false. As in urban areas, most people in rural areas work for someone else.
1) Facebook is always welcome to contact me. Happy to help them try to provide login help to the audience I've selected.
2) I don't have results yet, but I promise to post everything you could possibly want to know about the site in a few months. At the slow rate of traffic the site is getting, it's going to take a while to come to any useful conclusions.
3) I don't know. I was going to make an extended metaphor and never really finished it. I was trying to say that the average Facebooker isn't a college kid or programmer any more. They're, well, average. I'll make the change in the edits. This was something I thought about in the shower and just pushed it out there. Wrote the whole thing in 15 minutes without any rewrites, which is unusual for me. Very sorry for the poor quality.
4) Now this question is an awesome one. Riddle me this, batman, how do you use a text-based search engine to provide assistance to people who can't read? If you have no text, the search engine doesn't know what it's looking at. If you have lots of text, people can't use it. If you hide the text, well, search engines don't like that, either.
This was an initial stab. I'd like to try this again with another topic area, but I'm stumped with the problem you bring up. Perhaps a totally video-based site with extensive transcripts? It's worth exploring. You could even do the navigation in video format.
I screwed this site up royally by personally writing the text. I should have asked a elementary school kid to do it. Live and learn.
Government departments here in the UK have guidelines, I believe, about what reading level the language used in official forms should target. If you're interested, here are a few links: http://www.nao.org.uk/whats_new/0203/02031145.aspx?alreadyse... http://www.idea.gov.uk/idk/core/page.do?pageId=1536729 http://www.cipd.co.uk/housestyle/plainenglish.htm
Lawsuits those days... The insanity of them goes so beyond imagination, people are starting to think it's even forbidden to mention Facebook®™ without Their Majestic Permission. OH WAIT--
Now from where I sit, I can already hear the outrage. How could
I "domain squat" on Facebook?!? How could I be so
dastardly? Don't I know that I'm just polluting
the internet? What kind of trash am I?
To those people, all I have to offer is my good intentions.
To me, there is no ethical issue here. It's a website with information about stuff. Do I need information about said stuff? Nope. But apparently someone does.
efreedom, mahalo — they have tons of information and are almost pure pollution.
Is this really more "pollution" than people's blogs about how they went drinking with their friends last night?
That makes sense.
This type of practice is nothing new, and it's much closer to efreedom and mahalo than it is to some guy writing about his new year's eve party on blogger.
Again, his research shows no evidence that people are looking for anything other than the login page for Facebook, which they are finding easily via Google if they don't know how do use the address bar.
Most people conflate "the internet" with what Google shows us when we search for things. The bigger issue is that an exact match keyword domain ranks ridiculously well in Google and yet they know that and aren't changing anything. $9 stands between you and a top 10 ranking for the majority of low competition keywords.
Is it even possible to make something so ridiculously ugly by accident?
On another note, how many illiterate people do you suppose use ad blocking software?
My guess is a lot of the "searches" for facebook or other well known brands are not from computer illeterate people (they use bookmarks) but from lazy people like me just typing the first part of it and hitting enter.
(If you use safari however and just type some domain name without the .tld part you may be in for a surprise. From what I could see it just adds .com, which may or may not be what you're looking for. IE used to be the same, but I haven't seriously used it for a few years so I don't know.)
Not really relevant. Most of these people are using IE, and I'm pretty sure it doesn't have that feature.
edit: Saw your answer to maxklein, thanks!
Is the target audience of that site likely to use AdBlock...?!?
Edit: my point is, it doesn't seem consistent with the stated goal of "helping" those people to send them off on wild goose chases with ads (a number of which may advertise the same kind of service).
I agree with maxklein that the login help page is not really helpful to your target audience of illiterate people because of the preponderance of text. It's also reasonable that your target audience probably is not using Facebook all that much anyway.
Perhaps a more useful website would explain how to use the browser's address bar or bookmarks? Then you won't be targeting literally illiterate people, but just people who don't really know how computers works, which is a much larger group than the group that can't actually read. You could also create "advanced courses" that teach people not to use IE.
Not that something shouldn't be created for illiterate people, but I think they'll need a solution that involves more of the stack than a simple login help page, like an alternate interface for Facebook that emphasizes images (something like what we see on consoles; Wii and Xbox Live both have very visual interfaces) and has icons on the main tabs (video camera by videos, worksheet by info, etc.).
How about Logon (Log on) instead of Login (Log in)?
I never really knew which was what was why.
Basically, only "log in" makes sense as a verb (because could you say you "logined"?). Although as a noun, it's okay.
1) Domain names are not in the domain of copyright/trademark; anyone who buys it can have it.
2) Welcome to the freedom of the Internet. I'd have him polluting Google for a thousand years before I'd consider forcing him to justify content on his website.
I created a fresh FB account, and right away saw suggested people showing up in FB and these people are all in my Gmail address book. How is it possible that FB know this?
If this is correct, how do I prevent this for myself? How do I not give permission to FB, prevent myself from showing up in someone else' FB profile when they get on FB?