I would be hard pressed to find anything cool I did on my time there; quite the opposite, everything was 'uncool': uncool offices, uncool projects, uncool tech, uncool processes.
And to add to all that, they offer salaries and perks below market rate compared to their direct competitors. Remember when recently IBM rescinded all remote work arrangement for employees? Good luck attracting talent like that.
I don't think IBM is doomed just yet. Their sheer size and inertia will keep them moving for quite a while. But if they want to keep up with the competition they will need to pivot really really hard. Also they should we aware of their strengths and weaknesses and not compete with Google. Just don't.