> The vegan meat substitutes are made from mixtures of pea protein isolates, rice protein, mung bean protein, canola oil, coconut oil, and other ingredients like potato starch, apple extract, sunflower lecithin, and pomegranate powder with a range of vitamins and minerals. Beef products that "bleed" are achieved by using beet juice
Just sounds like a veggie burger that tastes better, and has a VC-funded marketing budget.