And static websites with mostly text are very cheap to host now, and there are lots of people willing to share their knowledge without adverts. That was how it was usually done before the rise of web advertising, and old-fashioned websites still exist. You don't even need search engines to find them; there are volunteer-run directory projects like Curlie (successor to Open Directory Project and DMOZ).
Bloated websites full of video and megabytes of Javascript are probably too expensive to host without adverts, but I think the web would probably be better without them. I'd miss Youtube, but how many Youtube videos are really the best way to present the content and a good use of your time? A non-commercial web is possible.
Still, I'm trying to imagine what the web would be like if every site that currently does the "bad kind of advertising" put up guilt boxes instead. For one thing, Wikipedia would probably disappear, because all the other sites are competing for people's limited altruism.
Wikipedia banner falls more or less in the honest category. It's even slightly better as the population "paying" for the product (through gifts) are already using it, and know its quality and its flaws.
The technology to run and maintain a web index is not new. Paid indexes have existed in specialized domains (academia, law, news) for decades.
Wikipedia is a vast, self-indexed resource supported by donations. It's also indexed by Google, and it's availability over the public internet makes them (Google) an enormous amount of money. The labor of creating Wikipedia (the actual labor of organizing human knowledge) was done for free, and the maintenance of Wikipedia is funded by donation.
Every paid ISP prior to Google maintained its own index, which was paid for by user fees.
Expert communities (which often can't depend on commercial indexes) maintain encyclopedic curated sets of links.
The internet - a vast decentralized web of self-published information - is what people want. It drives people to the internet in droves. One strategy for capitalizing on that hunger is to index everything, offer a pretty good index for "free," then sell access to those eyeballs. It is far from the only way to make the internet more accessible.
The only thing I use google for right now is a glorified phone book, because I'm too stupid to remember urls and too lazy/forgetful to bookmark them. So sometimes (sadly), I'll google the twoplustwo forums for poker, or "hacker news" because I forgot news.ycombinator.com. But it's the expert communities that I want, not Google's inscrutible index.
No one has really succeeded in substituting attentional transactions with actual micro-payments, but it's certainly not impossible. There's obviously a demand.
[0]https://regmedia.co.uk/2016/08/26/top_30_linux_contributions...
Things like search engines will be able to survive because they’re necessary. They may look different (e.g. wrapped up in a subscription package with gmail and gdocs). We are used to paying $X per month for an internet connection, it’s absurd to believe people won’t add on $Y per month for the over the top services that make that internet connection useful.
Google/Facebook are big and motivated enough that they could probably figure out how to make money.
I know why (privacy and ethics), but most people won't and don't care.
I'm not convinced by this statement, and I'd be genuinely interested to hear your reasoning behind it. Is it specific products? Specific technologies? Although Google has built some interesting stuff, I can't think of anything off the top of my head that they've done that was either a) something that couldn't have been invented without them, or b) only unique due to their ability to scale it out, rather than a true innovation.
And regarding your second point, what would the practical difference be to the consumer if the innovation happened because of their ability to scale out, or "true innovation"?
You don't need to like Google to admit they have added value to the world.
The parent comment was looking to weigh the problems of the ad-supported economy and the ills brought about by that described in the article against the value Google has brought to the world, and I just don't see how the two stack up, so I wanted to understand their weighting of the latter.
Everyone seems keen to write haigiographies of companies that in all honesty I mostly find ... okay I guess? Could do better but they make cool stuff? I don't "hate" Google, but I do think that a company the size of Google doesn't need such zealous defenders, it needs a critical society that pushes it to do better with the crazy resources it has, and one of those things is to examine the ways in which it's basic revenue model is harmful.
And I agree, "incalculable" makes it quite a strong statement, and I probably wouldn't have chosen that word myself.
I think it's important to consider that Google is not the sole inventor, proponent, or user of advertisement. You probably aren't claiming that either, but the way your statement reads("problems of the ad-supported economy and the ills [...] against the value of Google") leads one to believe that you put those two things on equal footing. Google certainly evolved advertising, and is certainly a major player, but they aren't solely responsible. So, to weigh "Googles Good" vs. "Advertisements Ills" is hard to reconcile.
"haigiographies" is a new word for me, cheers!
Are you suggesting that order of magnitude improvements on information accessibility in a planetary scale is nothing?
b) only unique due to their ability to scale it out, rather than a true innovation
Scaling out search engine to the entire globe is THE innovation. You need to realize that any kind of innovation doesn't freely come from a bunch of idea guys, but from execution.
Google search now has a revenue driven development target, not a feature driven one, purely because of its advertising lifeblood. It's a shame.
Google will be fine.
Nowadays neither the ads nor the results have any relation to what you search.
And I'll note that Google, etc, only take a fraction of the money flowing through the ad system. So if we got rid of ads, we could not only afford Google, but a number of other valuable things of Google's size.
Good riddance; it's been most of a decade since Google provided anything of value to the world. They're ruining HTML with AMP, their sponsorship of YouTube has crippled torrent-based video distribution, their search engine is a sick joke, and ReCaptcha puts large chunks of the web behind a Kafka-shrouded spyware-wall.
2nd option... add a useful/not useful flag to every search result, so users can flag blogspam, content farms, etc and help keep the results useful.
They're not too great at the "all" part. Or the "organize" part, anymore.