I usually hate the lazy and dismissive "what's the difference between this and x" comments, but as a UX/Design focused UI developer, I think I'm part of the target market for this. But this looks very similar to FramerX without some of the things I love most about FramerX.

It looks like all the input/output is proprietary Drama stuff. Framer lets me paste in content designed in Sketch, or import production components we've already built in React. The end result of a FramerX project can be exported as a static webpage you can do whatever you want with (host, A/B test, embed).

A designer can start designing a component in FramerX, and I can later add the logic while retaining their styles/animations/interactions. Then we can pull that completed component into our component library, which can then be used in production and imported into other FramerX projects.

I can't critique anything they show on their website, and the results look great (any attempt to make interaction design easier is a godsend), but right out the gate as a web guy it seems like a big disadvantage even if it outshined FramerX as a general interactive prototyper.