When I was growing up, until I was about 16, my parents never, ever went on vacations (their only vacation in their life had been going on honeymoon, 1 week to a city 300Km away... and staying in a room in their relative's house).
Now, after working all their life, they can afford some middle range vacations every year.
This is what people that take responsibility for their life do, I guess, so I can't see any problem with 28% of people not being able to afford something that is basically a luxury.