Responding to your bytecode argument, modern JavaScript JITs are already compiling JavaScript to machine code. That means JavaScript is becoming the de facto bytecode of the web. Then the argument becomes "what's the most appealing bytecode for the web?" I'd argue that SWF isn't (closed), Java isn't (for the same memory layout and language translation issues I discussed), and JavaScript isn't (memory layout and language translation). Sandboxed LLVM makes a much better intermediate format in a world where web applications have the same capabilities as native applications.
"The author fails to point out why would anyone want low level memory access."
Please read Tom Forsyth's postings that I linked at the top of mine. Basically, in the last 30 years, clock speeds have gone through the roof, but memory latencies have only increased a couple orders of magnitude. Thus, memory is a primary concern in any application where low-level performance matters, like the ones I listed (games, simulations, video, DSP).