For me, personally, the extended coastal region is all about the nature access. Without gear I have several months of great water for swimming, diving, sailing, etc. With a thin suit it's six months. Then it's the beautiful forests, allemansrätten in Sweden, low traffic, friendly atmosphere, etc.

From Sognefjord in the north to Kungsbacka in the south it's generally easy to choose the kind of weather you want, depending on how much work you have to get done :)

Society in the region is great, friendly people, internet coverage is good, industry is strong, education is very good.

But for winter I prefer Switzerland.