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You'll never have a search engine without bias. A search engine's job is just that, to bias various data, not soak up any and all data on the internet. That's why humans or anyone or anything in this universe is biased, because we can only soak up so much info from so many proverbial directories in a lifetime.

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The web may be biased. But a search engine that reflects that bias is just doing its job correctly.

One inevitable and useful bias a search engine has is the bias against spam. It's aligned with the interests of the user.

There can be (and are) biases that are against the users' interests but are aligned with operator's: promotion of some content, censorship of other content. This bias I would rather see gone.

For a second, thought you were describing Netflix's algorithm.

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