At least for my case, these optimizations directly led me to stop watching Netflix.
I'll just start picking it up a month a year or so to binge whatever I've missed.
Playing-on-the-menu and autoplay-after-episode would keep me from recommending it to older relatives. The last thing they need is their devices doing shit without their telling them to, especially with audio and video involved for extra confusing-the-hell out of them, doubly so when they're trying to direct it to do something (browsing the media selection). Probably direct them to Hulu, I guess, if they asked.