While I agree with you, I don't know why exactly I agree you. Allow me to explain. The "real you," the "genuine" you, is nothing more than some random, arbitrary (for the most part) stuff you got from genes and the environment surrounding you (as in, it's effect on you) and, to usually a lesser extent, some of the life choices you've made. Now, it is you in the sense that you've lived with it for your whole life (some could say, put up with it, depending on your luck of the draw and what you think//how you feel about it).

I think the real you is really your mind. Our minds are so special, and on such a higher level, that the physical manifestation is very simplistic in comparison. To illustrate: we seem to look down on those who do as this woman did, but if someone was, say, a burn victim with 1st-degree burns all over their body including the face, we wouldn't think twice about using technology to improve their lives this way (btw, anyone know if this used in any such capacity?).

I'm providing some food for thought as I am challenging my own initial knee-jerk reaction which is "this is horrible, what have we become?" If there's one thing I learned about human behavior, it is that there is usually a whole lot more than what meets they eye (pun semi-intended) going on.