When you realize that a LOT of problems originate with food, it's becoming mind blowing. Probably more than half of deaths and health expenditures could be fixed with 'eating right'.
I'm thinking more and more about this.
The problem was that you had to own the supply chain to do it. Sort of like how websites used to have to set up their own servers, load balancers, and so on.
If you were doing meal prep, you'd have to look for boxes/packaging, negotiate (cold) transportation or look for riders, source cheap/clean food, kosher/halal, food storage, economy of scale, etc.
I wanted to set something up where someone could just tell a service to deliver a box with 50g of spaghetti, 2 cans of tomatoes, fresh basil, etc.
But it was too ambitious. Investors said to simplify it. Or that there was no market. Eventually me and my partner chickened out and just did foodstuff that we could deliver by mail.
I'm not so sure about this.
I very much value healthy eating, but I'm not so sure how effective I am at doing so, and I've never been a "foodie". Some people deeply care about food -- about the taste, about the culture behind it, about the social experience of eating it. They get excited about going to new restaurants, and will talk about the food while they're ordering and eating it. (I tend to find these conversations a bit mystifying, and not have anything to contribute.) And, they tend to enjoy cooking.
Personally, this is not something that has captured my imagination; I regard cooking as a chore. If I have a lot of energy after work, then I'd rather go out than stay in cooking.
Perhaps, one day, I will "see the light" and become a devoted foodie. Until then, I imagine there is room for a startup to sell to me.
I just don't get all that excited about food. For example, I'm currently visiting a research collaborator and friend away from home. Last night, even though he is unable to eat out due to health concerns, he insisted on taking me out to dinner. I was happy and grateful -- but despite the fact that he would be eating nothing, he was more excited by the menu than I was!
And more generally, I've been disappointed that eating together is the "default" social activity. Social life (at least at my age, and where I live) seems to be centered around getting a meal, drinks, or coffee. I've tried to expand things by inviting friends to more eclectic activities, but they usually haven't been interested.
The one exception is when I have a bunch of friends over for a party, then I do get excited about cooking. But that's an occasional thing.
Were your circumstances at all similar to mine?