I'm sorry, pardon my ignorance. Why does it amaze you that no one has bested ebay? I'm not in the least surprised, primarily because of the traction/inertia that ebay has now. A bit of an orthogonal take: Chuck-e-Cheese sucks, I mean really-really donkey balls sucks ass, bad food, boring entertainment, a viral haven, I feel dirty after being there, but parents still take their kids there in droves. Why? cultural inertia, because everyone else does it, we'll do it too. Stereotype, joe sixpack, soccer mom, sheep, lemmings, hive mentality, whatever you want to call it, its the same thing. That is tough to break these habits. I mean, look at McDonalds. I don't see any redeeming value eating there but tons of people do. Its like the saying, "eat shxx, a billion flies can't be wrong." OK, done with rant, mod me into oblivion for bashing our cultural icons.