Why build it if the cost is 10K+ to deploy?
While this isn't consumer pricing yet, the orders of magnitude cost decrease because of lower cost / smaller satellites have made this much more accessible, and it's only going to continue as launch costs come down.
"Why build a computer if it costs $10K+ for a special room?"- 1960's naysayers.
This orders of magnitude cheaper than it used to be and will enable a broad wealth of new startups and applications in LEO. It's nothing short of a revolution.