The lawsuits would include:
- autoplay of gifs vs web videos
- does Pinterest count as an auto scroll ad
- does an endless scroll populated with 50% real content count as non-ad?
The law will just create more headaches for the producers and less innovation thanks to having to fight lawsuits.
Example of the depths lawyers can class action: Godiva is being sued in court for putting “Godiva 1927” on the label; the lawyer is arguing that people believe that the chocolate was made in 1927.
*edited the content away from ideas.