Using incognito mode in the browser to make it a bit harder to be tracked (without even blocking ads!) is "an intrusion attempt"? Excuse me? That's absurd language.
Going to www.nytimes.com is roughly the equivalent to driving in front of someones house. It's certainly not my fault if they leave their blinds open while they are naked. Now maybe they thought I was someone else due to the car I drove, but that sure as shit isn't my problem.
Equifax is an entirely different issue. If you leave the door open to your house, that sure as hell doesn't give me the right to go into it. I can look at it, I can even tell everyone "Hey, that door is wide open." But I can't go in do shit without permission to be there.
We have the technology to subsidize media creation appropriately, in the manner of performance royalties organizations. However, since there's no equivalent of radio station middlemen, it's not a problem that can be solved by an unregulated market.
Of course, if you're just using incognito mode normally and happened to visit the same page, then it is not an intrusion attempt but just incognito browsing.
The whole point is that news websites can't distinguish between the two.
Frankly, considering this an intrusion attempt reveals a crazy, completely warped mindset: "We will track you, we want to know exactly who you are and what you read and how long, and if you attempt to evade this surveillance, you are an intruder!"
I use unique emails when signing up for websites - is that intrusion, too?