Really wish Steve could expand beyond the soundbyte and go deeper into how they hire, manage, do product dev, etc. Very much looking forward to the biography he is supposedly working with Walter Isaacson on.
People usually cite all kinds of general reasons why Apple is thriving - product design, emotional marketing, vertical integration - while ignoring the unsexy foundation that makes all of that possible: hiring the best people and setting them up in highly interdisciplinary teams. And any edge there is going to be kept under wraps, especially since competitors like Google are doing it wrong - I've heard of how siloed the designers are there, just like at Yahoo or Microsoft. That's the real reason Google's products look flat and overengineered - their designers hop from team to team like little bees, they're not a core part of the culture.