Or, it serves as an appropriate barrier to prevent people from scamming prospective students out of huge sums of money.
Whether or not "college education" in general is "a scam" can be debated for sure.
But we aren't talking about "college education" - imagine paying for "college education" but it's a scam so you end up with less money and no education.
The fact of the matter is that to protect people... you need to have a system where ordinary people can complain, and companies get taken to task.
99% of preventative/reporting regulation is just cronyism.