When the market is not informed or cared enough to make the move, it needs external push from the government.
This is exactly why I see a ray of hope since Canada announced she will ban single use plastic in near future [0].
I hope international cooperations grasp this chance to abandon as much plastic as possible altogether in the global supply chain, not just to cater to Canada's upcoming regulations.
[0]: https://www.nationalgeographic.com/environment/2019/06/canad...