People start a business first and foremost to profit by way of ROI.
People live in homes,one can argue home improvement is improvement of the quality of life for people who live in homes which is very relevant to the future of humanity.
People live in homes,one can argue home improvement is improvement of the quality of life for people who live in homes which is very relevant to the future of humanity.
This may have been the case a few decades/centuries ago depending on how lucky you are in terms of where you are born.
Today the majority of the founders I know of are not driven out of "ROI" - but instead they are driven out of some personal passion/interest to change/fix some aspect of the world. You can read the various manifesto posts from Paul Graham on the topic from "what we look in founders" http://www.paulgraham.com/founders.html to "why founders are kind" (cant find the link...)
From my side, my passion is .. I want to dismantle the local-work system that makes people's life/career being determined to a large extent from where they are born.
I hate that.
That there are potential profits in unlocking gains in efficiency makes it even more rewarding.