I would agree with you and say you can even go further on how people avoid approachable tools. People were asking for something "easier" than HyperCard. Customizing software, rather than learning and programming. Something like HyperStudio "Express" instead of HyperCard. I'm guessing this is why wizards (in Word) also became popular. Though they were meant to teach people concepts, but people ended up using them to avoid learning concepts.

16:38 of this video gives more details of that time when companies started dumbing down things to fulfill customer demand: https://youtu.be/9nd9DwCdQR0?t=998

(The presenters are associated with VPRI, Alan Kay's institute.)