Edit: Nevermind, "to the best of my knowledge" the free-for-everyone Capital One CreditWise service qualifies.
My credit is self monitored. Any credit/contract taken out claiming association with my public identifiers (eg name, SSN, etc) but without legal notice to my longstanding address of record is prima facie invalid. So I review all of the junk mail that comes into my mailbox, which does cost actual time, primarily due to the negligent operations of these ambient-authority-demanding surveillance shitheads.
Also, I suggest billing Equihax for time spent changing emails, phone numbers, etc to make your identity less susceptible ("the time you spent remedying fraud, identity theft, or other misuse of your personal information caused by the data breach, or purchasing credit monitoring or freezing credit reports, up to 20 total hours at $25 per hour.")
Reliable financial data is hard for marketing companies to gather about individuals, CreditKarma solves that problem.
If you read their privacy policy and ToS you'll learn they are able to sell your data as part of all the free services they provide you.
So my choices are let a 3rd party pay the credit agency for that info and I get nothing, or let CK pay the credit agency for that info and I get something for free.
Sounds like CK is still the better deal.
different cards (banks) have relationships with different credit unions, if you have a diverse portfolio of cards, you can get more reliable data than CK direct from the Credit Union for free (or for the annual fee of your card)
Credit Karma tries to sell you services based on your credit.
Companies like Credit Karma or even companies like Facebook and Google don’t sell your data. They sell access to you based on the data they have.
The distinction makes a big difference. If a law is passed saying that a company is not allowed to give out your data, it doesn’t really hurt companies.
They did a MASSIVE campaign around the Tax Filings and many people simply 'opted in' because they had CreditKarma and it was Free, without realizing what they were trading away for 'Free'.