Companies just have to pay a little more for domain hosting due to the threat of .co brand hijacking or phishing. It's the nearest legitimate thing to blackmailing, not a brilliant business plan.
Two more brilliant business plans: .om and .cm
Jeez, think they have enough pictures of that dude in the article?
I personally like their innovative use of BOLD.
I wish the article provided some insight into HOW he turned it into a 'booming brand.'