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Comment by Lucadg | Hacker News Reader

We are doing something very similar for apartments websites. My assumptions where exactly the same but after two months it turned out the the easy sales were those made with the advanced business owners, not the ones who never really wanted to be on the Internet. The tech savy ones saw immediately the wisdom of a dedicated website builder compared to the great but too general wordpress or joomla. The others were still asking for a guaranteed first place in Google with no keywords specified :)

So, as the system grows we will more and more target the ones who know what we are talking about. It will be interesting to know how it goes and I'll be happy to share our experiences!

Luca

Www.adormo.com

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Other (small) changes I'd make: 1. Don't say "sign up" -- say something like "Join free." In any case say something that indicates value to the consumer vs. signing up, which indicates value to the site owner.

2. For the signup button use a color that contrasts more strongly with the rest of the design, e.g., red or green (vs. blue)

3. Don't redirect me to another, context-free page when I click the signup button

4. More importantly, get a native English speaker to proofread your copy. "Create easily your advanced apartments website right now" is very awkward, and both "easily" and "advanced" are essentially meaningless words.

Solve my problem, don't sell me features.

This is great stuff. We should start a former-YC-company consulting arm :)

thanks jfarmer, I really appreciate. We already implemented some suggestions and we'll see how it goes. What do you think? Happy New Year!

A quick piece of feedback: On your home page, you should put a sign-up button where your login is now. As is, it's incredibly difficult to figure out where to sign-up.

Put your log-in text or form in the upper-right hand corner: it's where people expect it.

thanks, done! I wrongly assumed that "Start" would have worked as well. Great advice I owe you one!

Luca,

On your About page (http://www.adormo.com/project/en/aboutus.htm) you have a spelling mistake. "Wordlwide" should read "Worldwide".

thanks. Fixed!

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