"So yeah, personally I think this is a great market to be getting into."

Why do you think it's a great market to get into? Is it the size of the opportunity? Your first three paras outline why it's a difficult market.

BTW: Your description of the small business market is spot-on. I have also done small-client work (and still do) and agree with your assessment. It's just that your last statement seems out of synch with the sentiment of your comment.