> Kids have no spending power
This fact means nothing for as long as one can accumulate ad dollars based on views generated by children.
This fact means nothing for as long as one can accumulate ad dollars based on views generated by children.
As another comment already correctly stated: kids do have indirect spending power by being able to manipulate the spending of their parents. This works particularly well with the kind of parent that uses YouTube as an easy and reliable pacifier - this kind of parent will most likely also take the easy way out of the situation of an obnoxious kid screaming and blaring about it's dire need for product X (as seen on YouTube), which means buying the product so the goddamn kid shuts up.