Engineers: Do you read company blogs? Which ones are good?

For non-technical: I've always thought Buffer[0] and Hubspot[1] were fantastic resources for SEO, marketing, etc. Hubspot even writes extensively on how to write content for SEO/SEM, which is sort of meta.

For technical: Stripe[2] is a popular answer to this question. I also like Auth0[3], especially b/c they often have content that isn't just meant to market their services (eg this tutorial on k8s[4])

[0]: https://buffer.com/resources/

[1]: https://blog.hubspot.com/

[2]: https://stripe.com/blog/engineering

[3]: https://auth0.com/blog/

[4]: https://auth0.com/blog/kubernetes-tutorial-step-by-step-intr...

For my job, I often have to google a specific technical issue. It often directs me to company blogs, which I read happily.

I must say that, while I read happily the blogpost, I never once contacted a company because of a nice / useful blogpost they wrote.

The reason is that it is so complex to work with a new provider in a big company (purchasing process...) that we often prefer to stay with existing providers.