Huh, I’ve never heard of espresso shacks. They’re only on the West coast? Do you have a photo of one?
The coffee is legitimately very good in my experience. It is common in that part of the US to drink coffee with neither milk nor sugar.
Here is nice blog about them with a ton of pictures:
Looks like there's a lot of crossover with the "bikini barista" concept, which I could picture being off-putting to some. I guess that's another plus for a national chain— your morning coffee isn't going to turn out to be something embarrassing to have to explain to the kids in the back seat.