I've always wondered about the economics of espresso shacks. Obviously the fixed costs are very low, a literal shack and bit of nigh worthless rural land. Each one appears to be a unique and creative local business with no underlying corporate chain tying them all together but the sheer pervasiveness of them makes me wonder if there is a well-oiled corporate business model underneath it all.
Looks like there's a lot of crossover with the "bikini barista" concept, which I could picture being off-putting to some. I guess that's another plus for a national chain— your morning coffee isn't going to turn out to be something embarrassing to have to explain to the kids in the back seat.
The coffee is legitimately very good in my experience. It is common in that part of the US to drink coffee with neither milk nor sugar.
Here is nice blog about them with a ton of pictures:
I'm guessing their popularity has grown a bit. I noticed a chain of them when I was in Kansas City a few years ago.
I’ve heard from others that these places have good coffee, but, perhaps unfairly, I am repulsed by them.