It's not just a normal market - China may see this as essential to its ability to develop its technology. It's Made in Chine 2025 policy.
That's taken on new urgency as the west has started cutting China off from western tech - so it may be normal companies wanting some insurance in case intel / arm cut them off (trade disputes etc) AND the govt itself wanting to product its industrial base from cutoff during trade disputes.
So I guess they want to sell it as an alternative to ARM/nVidia/Qualcomm in those roles.
Secondly macro-op fusion - you can optimize particular sequences of instructions in order to try to get certain optimized micro ops, and it's expected in future that different sequences will be needed on different cores. A "wrong" sequence will run slowly but still run.
Of course all of this is a PITA from our (software) point of view.
and regular distributions ship generic just like on amd64 :)
TX2 in particular has a fascinating history: https://en.wikichip.org/wiki/cavium/microarchitectures/vulca...