Don't ask me the reason why, but somehow they (the Italian ones) taste very unlike what a kiwi (in Oz or NZ) tastes, they are somehow less sweet and more sour.
Maybe it is a different species or the different kinds of ground or maybe they are harvested and brought to market at different stages, but I believe that somehow is the difference in climate (even if NZ and Italy are not so different).
AFAIK most people in EU (that hadn't the occasion to taste the "real" thing) get used to the taste, but when (if) they happen to go to NZ they suddenly realize that they had been eating something "different".