Secret Santa, secret key exchange, etc it’s just descriptive.
Facebook isn't innocuous and has a high negative load and reputation. Tack the word "secret" in front of some internal research they did and it puts a darker shade on something every company does (internal research).
Something like ‘Secret Facebook network architecture’ is rather neutral.
“Tesla’s secret battery program”
Neither has negative connotation to me.
Like you said, I think it’s because Facebook regularly acts unethically in public view. Anything they do in secret or private will be viewed with even more suspicion.
> Kellogg’s secret research to make cereal taste better
to me, this sounds negative
> Tesla’s secret battery program
to me this does not sound negative.
This is 100% your opinion.
This list is from a blog I wrote at https://rietta.com/blog/commercial-information-classificatio.... It was adapted from something I originally saw while a student at Georgia Tech. I've consulted with companies that separately developed a substantially similar 5 point list.
* Public
* Company confidential (most things)
* Need to know (only finance people can see some kinds of financials, only people working on a service can see it's logs)
* Legal stuff
* Personnel stuff
* Highly valuable IP (spam detection algorithms etc)
Source: I used to work at Facebook & I know Tom C. personally. I’ve written similar documents four years ago. There were publicly visible internally. Few people really cared outside of senior Product people.
At Google you don't have to disclose your level, but most people do and most of my coworkers know I'm L5. At Facebook my understanding is they've tried to build a culture where people don't know each other's levels, to focus more on "what can you do" instead of "what does management think you can do".
And no, I don't work at Google :)
Plus as you said people will disclose it anyways. People know their level and others even if it is a "secret". People know others salaries too. So the entire concept is rendered moot