The science behind Nike's new shock absorbing running shoe

"The shoe, which is being unveiled today, has been designed as a trainer that's intended to help runners recover faster from their runs and at the same time try to minimise the impact caused by a person's feet slamming into the ground thousands of times during a run. It’s claimed to be Nike’s most cushioned shoe."

I'm sorry, but if your feet are slamming into the ground during a run, you are running wrong.

All this shoe will do is make even more people running incorrectly, and suffering injuries because of that later in life. (Oh, and it will also transfer money from suckers' wallets to Nike's coffers.)