In Search of Lost Time on YouTube
thenewatlantis.com
thenewatlantis.com
I am honestly surprised how Google was able to keep up YouTube for so long despite a severe lack of profits. Even though Youtube made a net loss in the hundreds of millions for years Google kept it up and running and drastically expanded its feature set into areas like live streaming etc.
As far as I know YouTube has now reached break even, but I believe Google deserves credit for having the vision and tolerance for failure to keep YouTube up for such a long time without a dollar of profit, not to speak of the enormous political and financial risk YouTube poses because of copyrighted or harmful material.
You just described all mainstream publications.
More of the stuff that will increase a user’s watch time; subtle difference. I’d be surprised if they haven’t also experimented with adjusting for overall ad revenue; some specific ads pay more than others.
Most professional YouTubers complain about having to tailor their videos to suit the recommendations algorithms. Historically, many short videos were padded out to just over 10 minutes in order to reach the minimum threshold to insert a midroll advertisement; today, many videos are as long as possible to take advantage of the algorithmic prioritisation of view time over view count. There is widespread dissatisfaction with the recent necessity to use clickbait thumbnails and titles, due to YouTube's increasing weighting of click-through-rate.
https://www.youtube.com/watch?v=fHsa9DqmId8
Most analysts believe that the high weight on view time is causing the YouTube algorithms to promote the kind of videos that their heaviest users watch. The problem is that these heavy users aren't representative of the general population - they're far more likely to be interested in conspiracy theories or extremist politics.
https://www.theguardian.com/technology/2018/feb/02/how-youtu...
The vast majority of YouTube video views are as a result of algorithmic decisions by YouTube - what to show in the recommendations bar, what to prioritise on the home page, what to put at the top of search results. Those algorithms are not and cannot be neutral. These algorithms aren't just shaping which videos people watch; YouTube creators freely admit to tailoring the content of their videos to fit the recommendations algorithm.
The entire fields of sociology, media and literary criticism would like a word with you. Or several million words.
The important thing to think about is cultural reproduction: the things that we carry with us in our heads that make up our culture have to come from somewhere. They are acquired over our lives but especially in our youth, and in the 20th century and beyond they are to a very great extent acquired from media. The 20th century was the TV century. A significant part of the hours devoted to watching TV and absorbing culture from it have now switched to youtube.
And there are two important feedback loops that youtube has accelerated. One is the process of making a piece of media in response to or influenced by another. The hyper-accelerated version of critique is now the "reaction" video. The second is the process by which we influence other people's culture by making suggestions as to what they consume. To a certain extent recommendations are culture; we used to have a standard ""playlist"" of literature we called the "canon", and within film and music genres you can still find discussions of canonical works.
Every recommendation by Google's automated system is a cultural statement, and in aggregate these can have as big an effect on society as a TV channel's choice of programming. The BBC's Reithian mission was to inform, educate, entertain; what is the mission that Youtube are carrying out with their recommendations?