So what? With 210€ a year it's not much more expensive than the 162€ in UK, for example. At least they're politically neutral and stick to facts and solid journalistic work, compared to private TV stations or the Axel Springer Verlag...
People will watch quality programming regardless of the language. Just witness the popularity of Scandinavian dramas that have won audiences across the world. Although Germany dubs foreign-language programmes (badly), lots of other countries are happy to watch with subtitles.