> But IRL ?
I think this is the key distinction.
I worked with a former coworker that's vegan. Didn't convert anyone, preach, or guilt trip. When I mention that I do like cheese, but can't have it due to lactose intolerance, he told me to try some of the vegan cheese he's got.
Not quite cheese, but tasty. I'd spend money on that.
However, there are also your militant, preachy, virtue signalling bunch that go and protest a rib fest that's more of a small fair for the local suburb. And at least in my life, I've seen more of these protesters than people like my former coworker who chooses to keep a vegan diet.
Just like how I've met far more evangelical bunch trying to convert me to whichever religion they're backing, and has to twist any conversation into some topic about god. But I've only met three highly regarded individuals who are practicing the good of their religion better than any of those evangelical folks, and you wouldn't know they're practicing. They're not there to convert you, or to guilt you, or to signal virtue.
I had the silly thought of attempt to engage in a discussion online, and mention the protest. Most people who actually go to rib fest isn't going there because they have a blood thirsty desire to kill a lot of pigs. They see it as a convenient topic to get a bunch of friends and family to spend time together. To give this person credit, he/she was also engaging in a discussion. However, that particular point of view is that having a rib fest is to meant as an attack on them, as if rib fest created particularly as an affront to vegans.
I knew then, at least with that person, there's only agreeing to disagree.
I don't find veganism weird. I don't find my former coworker to be a good topic for laughing. I don't find the concept of veganism, or vegans to be a caricature.
I do find the evngelical, virtue signalling, guilt tripping people to be a caricature, whether they're under a religious banner or a dietary banner.