Why do people mock geeks ?
Why do people mock iron pumpers ?
Part of it is because it reflects something you know you could be doing.
Part of it is because anything that is not on the center of the Gauss curve tingles our brain.
Part of it is because they do weird sh* and it's good sport to make fun of that.
As a veggie geek meditator that spends time in the gym, I certainly understand how goofy this stuff is. Better laugh at it.
I mean, come on...
This morning I ate spirulina, watched a Paul Stamets conf on psylo, took a Wim Hof style cold shower, stored away my vibrams five fingers and took 20 minutes of Vipassana meditation on a red dedicated cushion.
You could write a TV show episode with less material.