Secretly recorded call shows how Live Nation places tickets on resale market
billboard.com
billboard.com
I think that practice is anti-competitive, but the public seems fine with the idea. Why doesn't the music industry do the same?
To use non transferable tickets, the price would need to be increased to the actual price people are willing to pay. This would cause bad PR and outrage.
The price would also have to adjust in a live fashion, so you wouldn't pay the same as the person you're next to. This gives people a bad feeling that they're willing to put up with for something important and not fun like flying, but would decrease their enjoyment of a music event.