This is an aside, but I think it's interesting: The Information is a hard-paywalled site with a very expensive subscription ($39 USD monthly or $399 annually). Normally you can't read any articles on the site without a subscription.
However, the query string on this link bypasses the paywall for this specific article:
?pu=hackernews11vvpt&utm_source=hackernews&utm_medium=unlock
The submitter's profile says "Director of Growth @ The Information". They've been submitting The Information articles to HN for the last couple of weeks with paywall bypasses to try to attract new subscribers.
It's good content, but it's also definitely advertising. Is that a problem? I'm not sure, this is a pretty unusual situation.