in my experience many developers want to be bricklayers (not to discount bricklaying, there's an art to it, but they're focused on the individual bricks, not the other aspects of the building). They get annoyed when they're asked to think about the bigger picture and just want to focus on the code, the architecture, and whatever is new and shiny. It is largely due to these sorts of developers that we've developed all the ritual around sprints/product owners/etc to put blinders on them because they cannot deal with deadline and thinking in terms of business value creation.

This sort of person is under-represented here on HN for obvious reasons but they represent the majority of people developing software. The opportunity to contribute more than just lines of code should be offered and encouraged, but don't be surprised at how few will be interested.