> it's part of the cost of doing business.

I think the point you're missing is that it needn't be a requirement of doing business, unless you insist on using Apple products. And, even if I have a full closet of old computers (I do) that doesn't mean I find it enjoyable to switch back to old hardware for a week or more, when the alternative is somebody coming to me within a day to fix it on site. If I enjoyed using that old hardware, I probably wouldn't have the new hardware would I? Surely any typical Apple user prefers using their brand new $2000 computer over their old computer that would struggle to get a tenth of that on ebay.