Can anyone experienced in this role suggest the best steps / resources to start learning?
(my past role has been in game design, so UA is something brand new for me)
Just curious, did you apply for this role? Or were you selected? I think it is awesome when you get a role you aren't fully sure how to do, forces us to learn and always excites me personally.
Excited about the challenge but not sure where to start with learning...
I'm going to be responsible for all ad spend and trying to get to ROI positive campaigns
Facebook is similar, go through the examples and tutorials they have. In our case, we learned Facebook ads garnered the most clicks/traffic but had the worst conversion rates of almost every other medium we used. But for games that might not be the case, I'd still guess the conversion off Facebook is going to be lower than others but it maybe better than for services and even ecommerce.
One of the things we figured out was a lot can be learned by what Google/Facebook etc don't say in their documentation/tutorials as much as what they do. Also make sure you pay a lot of attention to the landing pages as SEO is not dead. Landing pages for ads are critical to conversion and ranking IME.
Good luck in the new role! Sounds fun and exciting, as well as maybe a bit terrifying. :)