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I had awful experiences with Dell in their “Dude you got a...” phase. It pains me that I have to use them at work just because they’re the low cost producer. I assume I’ve lost 2-3x the savings waiting for my laptop to get fixed.

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M8 the "dude dell" phase ended back in 2003; there will soon be people working in this industry that were born after it ended. That is a long time ago. Since that time, Dell has been taken private, then public again. That advertising campaign ended years before the powerbook and ibook were discontinued, before the macbook brand was created, and before Apple switched architectures to intel x86 processors.

Yes, make me feel old. :-)

This goes to show how long consumers hold grudges when brands let them down. And those consumers eventually Jin corporate purchasing departments.

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