In my grandfather's day, Readers Digest magazine offered lifetime subscriptions. Being clever, he took out the subscription in the name of my dad, who was a young boy. My dad is 80 now, and has received that magazine for virtually his whole life.
This was one of the most fun reads ever. Personally I wouldn't like being on a plane all that much. I find flying exhausting, but having that wanderlust certainly made me really enjoy the destination once I got there.
I am without words after reading this article. Very well done, and raised many questions regarding failed marketing strategies as well as to what lengths some major corporations will go to.