That seems to be a result of scaling vertical with the existing product line, not horizontally with new better product categories. Even the new ones are all connected to prior innovations (Apple Watch -> extending iPhone's mobile computing to a new screen ala iPad), (Apple Services -> extending iTunes selling mp3s and video).

Their latest 'new' venture which is the TV play is basically derivative of Netflix and Amazon. Going into finance with the credit card thing is semi-interesting but it was also the thing that killed GE (they became a finance company and lost sight of what made GE great, the best products [1]).

The Beats acquisition was an excellent investment and their Airpod's business is doing amazing. So that's something. They need more of that IMO... if they need anything at all.

[1] https://www.wsj.com/articles/ge-powered-the-american-century...